What's Included In The Course?

  • 8 Video Modules

    An in-depth, step-by-step guide on how to succeed in event sponsorship sales, covering prospecting, proposals and sealing the deal.

  • Downloads

    Workbooks, info sheets and resource guides to help you make the most of the course.

  • Bonus Videos

    Four bonus videos and guides from industry leading experts to give you even more tips and advice on securing the sponsors that are right for your events.

Course Curriculum

  • 1
    Welcome To The Course!
    • A message from your Instructor
    • Before we begin...
    • Lesson: Course Introduction & Overview
  • 2
    Module #1: Getting Started
    • Download: Terms Sheet
    • Download: Details Checklist
    • Lesson: Getting Started
    • Module #1 Quiz
  • 3
    Module #2: What Are Your Assets?
    • Download: Event Asset Workbook
    • Lesson: What Do You Have To Sell?
    • Module #2 Quiz
  • 4
    Module #3: How To Create An Introduction Deck
    • Download: Building Your Intro Deck Workbook
    • Lesson: Creating Your Intro Deck
    • Module #3 Quiz
  • 5
    Module #4: How To Prospect
    • Download: Prospect Brainstorm Guide
    • Download: Patron Profile Worksheet
    • Lesson: Prospecting
    • Bonus Download: Follow Up Tracker
    • Module #4 Quiz
  • 6
    Module #5: Now What? Building Your Proposal
    • Download: Prospect Proposal Questions
    • Lesson: How To Build A Proposal
    • Module #5 Quiz
  • 7
    Module #6: Agreement Process
    • Download: Agreement Inclusion Checklist
    • Lesson: The Agreement Process
    • Module #6 Quiz
  • 8
    Module #7: How To Recap Your Sponsorships
    • Download: Event Recap Template
    • Download: Debrief Questions Guide
    • Lesson: Recap For Your Sponsors
    • Module #7 Quiz
  • 9
    Module 8: Wrapping It Up
    • Lesson: Wrap Up
    • Module #8 - Overall Test
  • 10
    Bonus Module: Lessons From The Experts
    • The Sponsors View: An Interview with Safeway/Albertsons
    • How To Market Your Event: An Interview with iHeart Radio
    • How To Conduct On-Site Surveys: An Interview with TouchPoll South Florida
    • Download: On-Site Survey Tips Sheet
    • Deck Design Tips: A Self-Guided Lesson from K2 Creative
    • Sponsorship Best Practices: A Sponsorship Panel - OFEA Conference
    • State Of The Event Industry - COVID-19 Panel
  • 11
    • A message from your Instructor
    • Before you go...
    • Additional Resources

Event Sponsorship Sales: How To Sell Your Event


A self-paced online course that teaches you everything you need to know about how to sell sponsorships for your event!
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Event Sponsorship Sales: How To Sell Your Event

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